Fold it like it’s hot: the Vistaprint trifold brochure template

Fold it like it’s hot: the Vistaprint trifold brochure template

Are you on the lookout for an exciting way to market your business, enlighten potential clients about your new offering or present your profile to a new audience? Look no further, as Vistaprint’s trifold brochure template can do all that and more, with a touch of pizzazz and a dash of humor.

Here are the ins and outs of this hot commodity:

What is a trifold brochure, anyway?

Not sure what a trifold brochure is, or what it looks like? Think of those colorful pamphlets handed out at museums or community centers, filled with information about exhibitions or classes. A trifold brochure is a piece of paper folded in thirds, with the two outer panels folding inward to meet in the center. It’s like origami, but for marketers. And Vistaprint’s template makes it a breeze.

The basic anatomy of a trifold brochure

Before we delve into the specifics of Vistaprint’s template, let’s break down the basics of what typically goes into a trifold brochure. There are six panels in total, with the front and back cover serving as the outermost panels, followed by four interior panels for you to fill with information or graphics.

Here’s a quick rundown of what content usually goes into each panel:

• Panel 1: Front cover (main attention-grabbing image or catchphrase)
• Panel 2: Introduction (brief description of your product, service or idea)
• Panel 3: Features/benefits (list of what sets you apart from competitors)
• Panel 4: Services offered or product specifications (more details on what you offer)
• Panel 5: Case studies/testimonials or price breakdowns (addresses common concerns or questions)
• Panel 6: Call to action (what you want the reader to do next, such as visit your website or make a purchase)

What makes Vistaprint’s template so special?

Now that we’ve gone through the anatomy of a trifold brochure, let’s explore what makes Vistaprint’s template stand out from other options. Here are a few reasons why we love it:

• Easy to use: The drag-and-drop interface makes customizing the template a cinch, even for those with limited design experience.
• Eye-catching designs: The pre-designed templates are visually appealing and professionally made, meaning you can focus on your message rather than stressing about design.
• Compatible with your branding: With the option to upload your own images or logos, you can ensure consistency with your brand’s visual identity.
• Affordable: Vistaprint’s pricing is competitive, with discounts and promos often available for bulk orders.

Tips for crafting a killer trifold brochure with Vistaprint’s template

Now that you’re familiar with the basics of a trifold brochure and why Vistaprint’s template is a great choice, let’s dive into how to create a brochure that will make your brand stand out from the crowd. Here are some tips and tricks to keep in mind:

Don’t be afraid to get creative with your copy

This is your chance to show off your brand’s personality and showcase your unique voice. Don’t be afraid to get punny, use a quirky tone, or drop a pop culture reference (just make sure it’s on brand). Here are some fun examples of catchy headlines that could work for different industries:

• “Don’t let FOMO get the best of you: Join our fitness studio today!”
• “Welcome to the dark side of coffee: Introducing our exclusive blend of espresso.”
• “Unlock the secret to a mermaid-worthy skin routine with our natural beauty line.”

Remember: Your brochure should make a lasting impression with readers, so make sure your copy is engaging and memorable.

Use high-quality images to make an impact

A picture is worth a thousand words, and that’s especially true for marketing materials. Opt for high-quality images that showcase your brand in action, or use vibrant and eye-catching graphics to make a statement. A few examples of effective imagery might include:

• A mouth-watering photo of your restaurant’s signature dish
• A powerful action shot of your team in action
• A colorful graphic outlining your product features

Note: Be sure your images are high-resolution and optimized for printing.

Highlight your unique selling points

What sets your brand apart from competitors? Use your trifold brochure to highlight your unique selling points, from your competitive pricing to your top-notch customer service. Here are a few ways to showcase why you’re the best in the biz:

• Share customer testimonials and case studies that showcase real-world results and positive feedback.
• Outline your value proposition, or what sets you apart from other businesses in your industry.
• Share key data points, such as the number of clients served or years of experience.

Tip: Keep the focus on what you can offer to the customer, rather than just listing off your accomplishments.

Examples of successful trifold brochures

Want to see what a killer trifold brochure looks like in action? Check out these examples from real businesses:

The University of Chicago’s admissions brochure

The University of Chicago’s admissions brochure is a masterclass in showcasing the school’s personality while also providing useful information. The front cover features a colorful illustration that nods to the school’s academic rigor while also showcasing the city skyline. Inside, the copy strikes a great balance between playful and informative, with headlines like “Thinking big shouldn’t mean thinking inside the box.”

BeachBody Coach trifold brochure

This trifold brochure from BeachBody Coach showcases the company’s ethos of helping people lead a healthy lifestyle. The bright and bold color scheme and playful graphics help catch the reader’s attention, and the bullet points make it easy to read and understand.

Comparison table: Vistaprint vs. other trifold brochure options

To help you make an informed decision when considering your trifold brochure options, we put together a helpful comparison table so you can see how Vistaprint stacks up against other popular printing companies:

As you can see, Vistaprint is not only one of the more affordable options, but it also allows for full customization and quick turnaround time.

In conclusion

Ready to take your marketing materials to the next level? Vistaprint’s trifold brochure template is the perfect tool to help you showcase your brand’s personality and unique selling points with ease. By following our tips and tricks, you’re sure to create a brochure that will make a lasting impression with potential customers.

Note: Remember to proofread thoroughly and double-check your design before sending it off to the printer. We wouldn’t want any typos or design errors to detract from your message!