From Russia with Soy: The Infamous Soyjack

From Russia with Soy: The Infamous Soyjack

Soy products have been around for centuries, touted as a source of protein and a healthier alternative to meat. However, in recent years, the infamous Soyjack meme has taken the internet by storm, becoming a symbol of all things soy-related.

So, what exactly is the Soyjack, and why has it become such a cultural phenomenon?

What is a Soyjack?

The term Soyjack originated from the character Jack from the webcomic ‘Loserz.’ The character was known for his effeminate features, a trait that was later associated with soy consumption. The name Soyjack is a combination of the words soy and lack, implying a lack of masculinity in soy consumers.

Over the years, the Soyjack has evolved into a meme that depicts a soy-consuming individual as weak, beta, and effeminate. The meme typically features a Soyjack’s cartoonish face, complete with a small chin, a thin mustache, and round glasses.

The Evolution of the Soyjack Meme

The Soyjack meme originated on 4chan’s /pol/ (politically incorrect) board, which is notorious for its far-right ideologies. The meme was used as a derogatory term to insult left-wing individuals who were seen as weak and effeminate.

The meme gained further momentum with the rise of the alt-right, who saw soy consumption as a symbol of liberal weakness. They used the Soyjack meme to mock the left and promote their own ideology.

Despite its political origins, the Soyjack meme has transcended political boundaries and become a cultural phenomenon. It is often used in internet forums and social media to mock individuals who are perceived as weak, overly emotional or sensitive.

Why Soy Consumption is Associated with Weakness?

The stereotype that soy consumption leads to lower testosterone levels and femininity has been debunked by multiple studies. However, the myth persists, fueled by social media and online forums.

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The stereotype has become so prevalent that some individuals have taken to extreme measures to avoid soy. For example, Milk Boys, a Japanese clothing brand, created a t-shirt with the slogan “Soy Kills Testosterone, Not People” to cater to anti-soy consumers.

The Soyjack and Online Culture

The Soyjack phenomenon is an excellent example of how internet culture can create and popularize memes, even if they are derogatory or offensive. As online communities become more insular, and the spread of misinformation becomes easier, memes like Soyjack can gain massive popularity despite being factually incorrect.

The meme has also found a place in popular culture, inspiring merchandise, and becoming a cultural phenomenon in its right.

The Dark Side of the Soyjack Meme

Like many internet memes, the Soyjack has been used to harass and bully individuals. The meme has been employed to insult and ridicule individuals based on their appearance or perceived lifestyle choices.

The use of Soyjack in this context is harmful and perpetuates toxic masculinity. It promotes a narrow definition of masculinity that relies on aggression and dominance rather than emotional intelligence and empathy.

The Future of the Soyjack Meme

The Soyjack meme is a volatile one, with multiple cultural meanings depending on the context in which it is used. It has become a symbol of both far-right ideologies and general online culture.

While the origins of the meme are rooted in derogatory sentiment, its future is uncertain. It has the potential to become a symbol of acceptance and inclusivity if used positively.

The Soyjack and Veganism

Soy products are a staple in vegan diets, and the Soyjack meme has been used to target vegans as weak and effeminate.

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However, the stereotype that veganism is synonymous with weakness has also been debunked by various studies. For example, a review of vegan diets found that they were effective in reducing risk factors for chronic illnesses.

Despite the scientific evidence, the Soyjack meme endures, creating a false dichotomy between meat-eating masculinity and soy-consuming femininity.

Examples of Soy-related Memes

  • “Daily reminder that if you drink soy, you are a beta cuck who will never know what a real woman feels like.”
  • “Soyboys don’t lift, they cry themselves to sleep in their vegan-friendly pillows.”
  • “Soyboys are too weak to handle a real steak.”

Myths and Facts About Soy Consumption

Myth: Soy lowers testosterone levels and causes femininity.

Fact: Multiple studies have found that soy consumption does not lead to lower testosterone levels or femininity.

Myth: Soy contains estrogen.

Fact: Soy contains phytoestrogens, which are not the same as estrogen. Phytoestrogens are not harmful and may have health benefits, such as reducing the risk of breast cancer.

Myth: Soy is harmful to men.

Fact: There is no evidence to suggest that soy is harmful to men. In fact, some studies suggest that soy consumption may have health benefits, such as reducing the risk of prostate cancer.

Soy Products and Nutrition

Soy products, such as tofu and edamame, can be an excellent source of protein and other nutrients. Here is a table outlining the nutritional information for different soy products:

Soy Product Serving Size Calories Protein Fat Carbohydrates
Tofu 1/2 cup 88 10 g 5 g 2.3 g
Edamame 1/2 cup 120 11 g 5 g 10 g
Tempeh 1/2 cup 160 16 g 9 g 10 g
Soy Milk 1 cup 80 4 g 4 g 8 g
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Anti-Soy and Veganism

If you are anti-soy, there are still plenty of options for a healthy vegan diet. Here are some delicious plant-based sources of protein:

  • Lentils
  • Chickpeas
  • Quinoa
  • Almonds
  • Chia seeds
  • Oats
  • Peanut butter


While the Soyjack meme may have started as a derogatory stereotype, its evolution into a cultural phenomenon is an interesting example of internet culture.

As we move forward, it is essential to remember that stereotypes and myths are harmful and perpetuate toxic masculinity. Instead, we should focus on promoting healthy lifestyles, acceptance, and inclusivity.

So whether you choose to consume soy or not, remember that your masculinity is not determined by what you eat.


  1. Messina M. (2010). Soy and Health Update: Evaluation of the Clinical and Epidemiologic Literature. Nutrients, 2(8), 9–25.

  2. Messina M. (2014). Soybean isoflavone exposure does not have feminizing effects on men: a critical examination of the clinical evidence. Fertility and Sterility, 101(3), 889–892.

  3. Taku, K., Melby, M. K., Kronenberg, F., Kurzer, M. S., & Messina, M. (2012). Extracted or synthesized soybean isoflavones reduce menopausal hot flash frequency and severity: systematic review and meta-analysis of randomized controlled trials. Menopause, 19(7), 776–790.