The Case of the Misplaced Argument: When Positional Meets Keyword!


A wise man once said, “When it comes to SEO, it’s not about being number one. It’s about being number zero.” We all know that Google is undoubtedly the king when it comes to search engines, and ranking high on Google is what every business or website owner dreams of. As a result, search engine optimization (SEO) is of utmost importance in today’s digital world.

SEO strategies are constantly evolving, and as such, they require a great deal of attention and adaptation. One common mistake that people make in SEO is placing too much emphasis on either the positional aspect of SEO, or the keyword aspect of SEO. This article highlights the effects of misplacing arguments in SEO, how it affects website ranking, and how to avoid making this costly mistake.

The Misplaced Argument

When it comes to SEO, positioning and keywords are both important factors in ranking on search engines. Positional SEO is the practice of optimizing factors such as website speed, mobile responsiveness, and page structure, while keyword SEO focuses on optimizing keyword density, relevance, and placement within content.

The argument is that you need to strike a balance between the two for optimal website ranking. Placing more emphasis on positional SEO than keyword SEO can harm your website ranking and vice versa. The misplaced argument occurs when one is prioritized over the other.

For instance, you may have a website that is speedy, mobile-friendly, and well-structured, but without keyword relevance and density, you may not rank well on search engines. Conversely, having a keyword-rich website means nothing if your website is slow and poorly structured.

A common mistake for website owners is to prioritize positional SEO over keyword SEO. These website owners focus on website speed, page structure, and optimization while neglecting the importance of keyword relevance and density. They fail to realize that having a website that’s built without any relevant keywords is like building a beautiful castle in the middle of a desert.

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What’s the Effect of Misplaced Arguments on Website Ranking?

Your website’s ranking is dependent on a combination of various factors, such as the relevance of your keywords, how well-structured your website is, how mobile-responsive your website is, among others. Misplaced arguments have significant effects on your website ranking, and they include:

Reduced Website Traffic

Misplacing arguments in SEO can lead to a reduction in your website’s traffic because search engines have difficulty identifying your website’s relevance based on the keywords used. Keyword relevance is fundamental in determining the quality of your content.

Reduced Visibility

Your website’s visibility determines whether or not people can find your website. Misplaced arguments in SEO can decrease your website’s visibility on search engines, thereby reducing the number of people that can access your website.

Loss of credibility

Your website’s credibility is linked to how well-structured your website is, as well as the relevance of your keywords. Having a website that lacks these attributes will reflect poorly on your website’s credibility, thereby leading to a loss of trust among online users.

How to Avoid Misplaced Arguments

Avoiding misplaced arguments in SEO is fundamental to your website’s ranking on search engines. The following are effective ways to avoid making this costly mistake:

Perform Keyword Research

Keyword research helps you identify relevant keywords and phrases that reflect your business or products. It’s essential to research and identify keywords that are relevant to your industry when creating content. This helps improve your website’s relevance to search engines.

Use Relevant Headings and Subheadings

Headings and subheadings are essential elements in article writing, they help in improving the structure of your content. It’s essential to use headings and subheadings that reflect the relevance of your content to your readers.

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Optimize Your Content for Keyword Density

Keyword density refers to the number of times a keyword is used within your content. It’s important to use your relevant keywords and phrases in your content to improve your website’s relevance to search engines. However, it’s recommended to avoid keyword stuffing, as this can lead to search engine penalties.

Maintain a Mobile-Friendly Website

A mobile-friendly website is important for the success of your website. With over 60% of internet users accessing the internet via mobile devices, it’s essential to ensure that your website is mobile-friendly. This helps improve your website’s visibility on search engines.

Analyze Your Website Metrics

Website metrics, such as bounce rates and session duration, can provide you with vital information about your website’s performance. Analyzing your website metrics can help you identify areas that require optimization, and this can, in turn, improve your website’s ranking on search engines.

What Are the Benefits of a Balanced Argument?

A Balanced Argument is critical to the success of your website, as it helps improve your website’s ranking on search engines. Some benefits of a balanced argument includes:

Increased Website Traffic

A balanced argument helps increase traffic to your website. This is because there’s a balance between relevance and structure in your content, which increases your website’s visibility on search engines.

Improved Visibility

A balanced argument helps improve your website’s visibility on search engines, which, in turn, increases your website’s reach among online users.

Improved Credibility

Having a balanced argument helps improve your website’s credibility. This is because you have invested time and effort in ensuring that your website is both relevant and well-structured.

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The Final Verdict

In conclusion, misplaced arguments in SEO can significantly affect your website ranking on search engines, leading to reduced traffic, visibility, and credibility. A balanced argument is essential to the success of your website in today’s digital world. It’s recommended to invest time and effort in both positional SEO and keyword SEO to improve your website’s ranking on search engines.


Positional SEO Keyword SEO
Website speed optimization Keyword density and relevance
Mobile responsiveness Keywords placement and use
Page structure optimization Keyword research and analysis


Advantages of a Balanced Argument:

  • Increased website traffic
  • Improved visibility
  • Improved credibility

Strategies to Avoid Misplaced Arguments:

  • Perform keyword research
  • Use relevant headings and subheadings
  • Optimize your content for keyword density
  • Maintain a mobile-friendly website
  • Analyze your website metrics.
“SEO is not something you do anymore, it’s what happens when you do everything else right.” – Chad Pollitt.


  • S. Grainger. (2021). The Ultimate SEO Strategy Cheat Sheet. Digital Marketing Institute.
  • M. Greenapple. (2018). Understanding the Balance Between Positional and Keyword SEO. Business 2 Community.
  • M. LaPointe. (2017). Keyword Optimization: Tips for Ensuring Your Website Ranks Well in Organic Search Results. Forbes.